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WE ARE ARTISTS, ADVOCATES, AND ADMIRERS OF ALL THAT IS, WAS, AND EVER WILL BE
Wise Fool started off as a small local surf + skate crew in Southern California, a true band of misfits who relished in gleaning wisdom from every foolish mistake. Inspired by the spirit of environmental and social justice movements we found ourselves caught up in, taking action as an independent conscious lifestyle brand became our own small way of making the world a better place. This same ethos animates the unorthodox style of all our collections, as we provide activists and weekend warriors alike with pieces that send a powerful message about mindful living.
We honor, embrace, and express each of our own unique ways of experiencing the world around us through one-of-a-kind creations, made mindfully in support of our fellow artists, advocates, and admirers. We also try not to take ourselves too seriously. Remember: the fool doth think he is wise, but the wise man knows himself to be a fool.
A whole lot of thought goes into everything we create. What's it made of? How? Where? By who? In a world full of greenwashing, we don't tout "sustainable" fashion so much as we make a steadfast promise to ourselves and to you: Ethics will always come first in all aspects of our business, from supply chains to materials and fair labor practices. If we can't do it ethically, then it's not worth doing at all. After all, we're here to help, not harm, the people and planet who inspired us to start this wild ride in the first place.
