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Every product we create sends a message, not only through its outward appearance, but also through its quality, functionality, and the processes used to make it. Our message is simple: We can live better lives in harmony with Mother Nature by becoming more mindful of sustainability and incorporating it into everything we do.
We design all of our products to look good in action while making a statement. All of our designs draw inspiration from the natural beauty that surrounds us: earth, ocean, plants, animals, and of course Mermaids. Simply put, we believe that products meant for people who enjoy the good life should reflect a sense of respect for Mother Nature.
We also believe that Mother Nature never goes out of style, so while “fast fashion” brands wreak havoc on our environment just to keep up with the latest trends, we seek the opposite through timeless designs that speak for themselves.
Every time you wear WiseFool, we hope you feel proud of your contribution to our collective mission. Every time you see someone else wearing WiseFool, we hope you make an instant connection with a new friend, colleague, and comrade to fight the good fight with as we all seek a better future for our planet.
We carefully design all of our products to stand the test of time. Anything less would be unsustainable and simply irresponsible. Our quality control process begins with selecting only the best materials, and it continues with our exacting standards regarding the way our products are sewn, stitched, fastened and fused together. We make sure to go the extra mile whenever possible to make our products perform better and last longer. As strong believers in quality over quantity, you’ll never find us designing anything for mass-production. Small batches only, so attention to detail never suffers.
The final phase of our quality control comes when we inspect every last product by hand before shipping it out to you. No seam, stitch, or sunglasses screw goes unchecked, and if a defect does happen to slip past us we proudly offer lifetime limited warranties for all of our products. Quality you can trust to stand by your side as you fight the good fight. That’s our promise to you.
In the same way that the quality of a product impacts sustainability by determining how long it can last, functionality determines the ways in which a product can be used to have a positive impact on our environment.
This mindset inspires all of our designs, from our tees and tanks meant to send a message while offering versatile comfort, to our performance yoga leggings and boardshorts meant for action. All of our sunglasses float so a spur-of-the-moment swim doesn’t mean you’ll lose them, and we even offer sturdy water bottles and utensils in hopes that you’ll endlessly reuse them. Last but not least, our portable backpacks and bags give single-use plastic bottles an extended lifespan of endless usefulness.
We look forward to pushing the limits of conventionality as we seek to design increasingly functional products in the future, and we hope you’ll join us by showing the world just how good life looks when everything you wear, use, think, and do becomes purpose driven.
